ROOTS
Creative Don - Brand Design - Layout Design -
Photo Manipulation - Web/Social Media Design
Results:
Menu Design
Package Design
Signage Design
Social Media Graphics
Programs:
Illustrator
Photoshop
Indesign
Our objective for the Roots restaurant branding and design project is to create a cohesive and visually appealing brand identity that captures the essence of farm-to-table dining. The design direction centers around evoking a farm-to-table feel through the use of an earthy palette and incorporating minimalist elements to maintain an elevated fine dining atmosphere. To enhance the concept, we will integrate animal silhouettes of the animals used in our food, creating a subtle yet recognizable connection to the source. Our goal is to establish a strong and recognizable brand presence through a consistent visual identity across various design elements, including the logo, menu, signage, and website. By utilizing clean lines, simplicity, refined typography, and a harmonious color palette inspired by nature, we will convey authenticity, natural beauty, and a sense of sustainable practices that align with the farm-to-table concept.
