LIT is a vibrant and innovative LED company specializing in custom lighting solutions, we set out to infuse the brand identity with the captivating RGB colors found in our LED lights. By keeping the packaging bright and minimalistic, we ensure that the logo takes center stage, reflecting the essence of the happy and fun-filled company culture. In the pursuit to embody this joyful spirit, i incorporated a friendly face into the logomark design, invoking a sense of warmth and approachability. Expanding on this concept, i developed a delightful pattern that adorns the packaging paper, creating a visually captivating experience for the customers. Recognizing the importance of sustainability and reducing the carbon footprint, i opted to create glow-in-the-dark business cards that serve as memorable piece of art, particularly suitable for trade shows. To further promote the brand identity, i crafted a dynamic social media carousel, showcasing the essence of the brand's energy and vibrancy. Together, these elements culminate in a cohesive and engaging brand identity that not only illuminates spaces but also sparks joy and inspires creativity.