Aunt Mary Jane’s Edibles
Creative direction - Brand identity -
Commercial Design - Photo Manipulation -
Package Design - Collateral Design
Results:
Brand Identity
Style Guide
Employee Shirt
Employee Badge
Business Card
Stationary
Signage Design
Store Front Design
Window Cling
Exit Package
Product Package
Programs:
Illustrator
Photoshop
Indesign
I played a key role in developing and establishing Aunt Mary Jane's Edibles, a brick-and-mortar store targeting an older demographic who may not feel comfortable entering a traditional "smoke shop." To create a welcoming and cozy atmosphere, I used warm colors and organic curves that evoke a DIY and homey feel. For the window cling, I aimed to make it informative and friendly to draw customers in while also highlighting the health benefits of THC/CBD. Additionally, I designed a variety of branded materials to enhance the store's professional and unique image, including product packaging, exit packaging, uniforms, employee badges, and stationary. I am proud to have contributed to the success of Aunt Mary Jane's Edibles by creating a cohesive and inviting brand that effectively communicates the benefits of their products and sets them apart in a competitive market.
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/8495bec2-9d34-4112-96d2-76f98742547f_rw_3840.png?h=83892dea4746a065fef54aeaf7e1c34d)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/9c016106-215b-460a-be98-4d66ded3b710_rw_3840.png?h=cf6bad894874aeab4b22b74894ee5521)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/b513f145-2ce9-46b1-b75b-f110d9e2627a_rw_1920.png?h=0d5e5f980665b4ebf0db34c0fbcc7390)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/d54b3f02-bd4a-4bdb-8d28-db78f355e232_rw_1920.png?h=a94a662fdf3019428892f6bb3c810e74)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/3c4e02c7-c2fb-4fcd-ad51-c2f00fead4a3_rw_1920.png?h=5275deaf0c447a8502c53dbecc4187cd)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/0ac74d96-bdb2-4b73-a5d0-b03162a5e24c_rw_1920.png?h=aa567685c3091f4f7514e1a2c3054a83)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/84c65408-3392-4a75-9d13-daa5bae0e823_rw_1920.png?h=6f6212bf9040b60a4841fc0d7e0c944b)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/2eb4a09e-9b6a-4110-84d2-874394a3e248_rw_3840.png?h=fecf78f5fdfd6839225fb8163f7fc45c)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/6759a950-30c0-418b-87eb-0061fd5f0adb_rw_3840.png?h=f132b6ea14baea26c225c8814168099a)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/fba7454d-f90a-4423-abdd-c91062101837_rw_3840.png?h=002d4e5743012a03d4be371562de13c9)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/c297b028-7b62-40e5-88b9-fa1a2109ad6f_rw_3840.png?h=1378eeacb9eafaca109b40aac220bb45)