Positive Vibes
Creative Direction - Package Design - Illustration

Social Media Images

After Effects
Adobe Animate
'Positive Vibes' is a heartfelt campaign that stemmed from my personal struggles with mental health. Trying to navigate isolation, find my life's purpose, carve out my own creative style, and embark on a new career was no mean feat. But I refused to let my struggles go to waste - I wanted to show others that they are not alone in their struggles. With the onset of the pandemic, mental health and social anxieties have skyrocketed, leaving many people struggling to readjust to normal life and social events. Fueled by my circumstances and frustration, I realized that mental health is stigmatized across societies and cultures worldwide. I was determined to create an image that could meaningfully raise awareness while also spreading positivity and hope to those who are struggling. And so, I poured my heart into creating four stunning illustrations paired with inspirational quotes that are relatable to audiences of all walks of life. Furthermore, I wanted to be inclusive and cater to those who are colorblind, so I introduced three monochromatic variations for each image. This way, the words stand out without any distractions, ensuring that everyone can benefit from the positive message. My ultimate goal is to create a ripple effect of positivity, kindness, and empathy, one person at a time.
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