'NOT INVISIBLE'
Creative Direction - Layout Design -
Photo Manipulation - Web/Social Media Design
Results:
Messaging
Merch Design
Billboard Design
Social Media Graphics
Programs:
Illustrator
Photoshop
'Not invisible' is a poignant social awareness campaign that was sparked during the COVID-19 pandemic. It all began when I decided to delve deep into my ethnic background after taking an ancestry test. However, as I immersed myself in my research, I couldn't ignore the alarming rise of hate crimes, racism, and discrimination during the same period. This fueled my curiosity and frustration, leading me to an important realization that indigenous people are often overlooked when it comes to education and cultural knowledge. Drawing inspiration from the age-old adage "a picture is worth a thousand words", I created four compelling pieces that shed light on these pressing social issues. My ultimate goal was to leverage the power of art to create a lasting impact, educate, and raise awareness. Through 'Not invisible', I aimed to make a difference, however small, in the lives of those who have been marginalized and bring their struggles to the forefront of our collective consciousness.
