Donley LAma Streaming Pack
Creative Direction - Brand Identity - Graphic Design - Motion Design
Results:
Brand Logo
Brand Colors
Textile/Background Pattern
Steam Overlay Screens
Steam Intro Screen
Intermission Screen
Animated Screen
Stream Buttons
Programs:
Illustrator
Photoshop
After Effects
As a lover of video games and the streaming community, creating a brand identity for The Donley Lama was an exciting challenge for me. The task was to create an illustration or logo using a llama that would be non-offensive, easy to read, and likeable to all ages. Drawing inspiration from retro games and streamers, I added some fun elements to the design by making the logo off-center and incorporating a custom character illustration, pattern, and colors from popular games like Fortnite and Fall Guys. With a focus on treating the brand as a business, I aimed to create an iconic design that could be displayed together or independently. This was achieved by creating a custom character logo and custom type, providing versatility for future expansion of the logo, text, or combination of both across a line of merchandise. To further enhance the brand, I also created a custom pattern with symbols representing the brand, including a llama and peace sign pattern that could be used across future products such as apparel or stationery. Overall, I am proud of the final result and believe it successfully captures the fun and unique personality of The Donley Lama, while also providing a strong foundation for the brand to expand and evolve in the future.
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/e5d5429c-0d21-4e16-b345-dba4e16488d3_rw_3840.png?h=8a96537d6babe3f81da8c58c99620729)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/1d01b945-7fcf-4bdc-857c-f5fd009eb41b_rw_3840.png?h=fc9503785d78c1f62431ceff6b89f554)
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![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/22f05431-0b64-4e29-8bbf-80ac5f6bddba_rw_3840.png?h=7741b8b3f35765c02a94f4937eba35ac)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/ec3dcd4e-e5ae-4265-a76d-ce4e0419a302_rw_3840.png?h=99d2dacfc05c668b15070255673e976c)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/830fcfaa-7fa7-4d6f-bc3c-5989b887b4e2_rw_3840.png?h=c6f5ae40a48b3098c1c143a7d030d0c9)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/6fd189c8-9aca-4a48-83fb-6a646d95d431_rw_1200.gif?h=ee962068d26eeb0b205e1677d066a4f9)
![](https://cdn.myportfolio.com/56b40dd4-f5a7-4c02-ab3e-1e1c26a9ef58/ffb38484-57e8-4fd7-8906-a4fcf4531669_rw_1200.gif?h=53cb2cd5aba4dc7724e85dc947099f45)